Conferences & Publications

Professional, Scholarly & Academic Books:
The Basic Books Boot Camp
SOLD OUT

Friday, May 9th, 2008
9:00am-5:00pm
AAP Offices
New York, NY 10003-3004

PROGRAM

8:45am-9:00am        Registration

9:00am-9:10am        Moderator Welcome: Beth Schacht, Director of Marketing, McGraw-Hill

9:10am-9:50am        Opening Remarks: John Jenkins, Senior Vice President and Publisher, CQ Press
9:50am-10:05am      Q&A

10:05am-10:45am     Acquisitions: Gregory M. Britton, Publisher, Getty Publications
10:45am-11:00am     Q&A

11:00am-11:15am    Coffee Break

11:15am-11:55am     Production: Cathy Felgar, Associate Production Director, Academic, Cambridge University Press
11:55am-12:10pm     Q&A

12:10pm-12:50pm     Marketing: Elizabeth Sheehan, Marketing Manager, EE/Technology, Scientific, Technical and Medical Publishing
John Wiley & Sons, Inc.
12:50pm-1:05pm      Q&A

1:05pm-2:00pm       Lunch

2:00pm-2:40pm        Sales: Matt Conmy, Sales Director, Books, Americas, Springer
2:40pm-2:55pm        Q&A

2:55pm-3:10pm       Coffee Break

3:10pm-3:50pm:       Finance: Molly Venezia, Assistant Director and CFO, Rutgers University Press
3:50pm-4:05pm        Q&A

4:05pm-4:35pm        Team Presentations followed by General Q&A

4:35pm-5:00pm        Moderator Wrap-Up: Beth Schacht, Director of Marketing, McGraw-Hill

SOLD OUT Registration Form / More Information