Conferences & Publications
Professional, Scholarly & Academic Books:
The Basic Books Boot Camp
Friday, November 14th, 2008
9:00am-5:00pm
McGraw-Hill Offices
Chicago, IL
PROGRAM
8:45am-9:00am Registration
9:00am-9:10am
Moderator Welcome:
Beth Schacht, Director of Marketing, McGraw-Hill
9:10am-9:50am
Opening Remarks:
John Jenkins, President and Publisher, CQ Press
9:50am-10:05am Q&A
10:05am-10:45am
Acquisitions:
Gregory M. Britton, Publisher, Getty Publications
10:45am-11:00am Q&A
11:00am-11:15am Coffee Break
11:15am-11:55am
Production:
Cathy Felgar, Production Director, Academic & Professional, Cambridge University Press
11:55am-12:10pm Q&A
12:10pm-12:50pm
Marketing:
Gita Manaktala, Marketing Director, The MIT Press
12:50pm-1:05pm Q&A
1:05pm-2:00pm Lunch
2:00pm-2:40pm
Sales:
Matt Conmy, Vice President, Trade Sales, Springer
2:40pm-2:55pm Q&A
2:55pm-3:10pm Coffee Break
3:10pm-3:50pm:
Finance:
Molly Venezia, Assistant Director and CFO, Rutgers University Press
3:50pm-4:05pm Q&A
4:05pm-4:35pm Team Presentations followed by General Q&A
4:35pm-5:00pm
Moderator Wrap-Up:
Beth Schacht, Director of Marketing, McGraw-Hill