Online Usage Statistics: A Publisher's Guide
Online Usage Statistics
A Publisher's Guide
Online usage statistics are now part of the lives of most members of the scholarly publishing community. In response to the issues surrounding understanding usage data, the Electronic Information Committee of AAP's Professional and Scholarly Publishing Division has compiled a guide to help publishers understand important emerging trends. All too often, online statistics are automatically generated by technical systems and then interpreted and applied in confusing and conflicting ways. Yet these data are powerful tools that can help authors, editors, publishers, librarians, marketers, and everyone involved in the publishing enterprise effectively shape and use valuable information products. This book is intended to provide a framework for asking the right questions about online usage and getting the answers that count.
Table of Contents
Use and Abuse of Online Statistics: an overview
Bernard Rous, Deputy Director of Publications & Electronic Publishing Program, Director, ACM
Chapter 1: Usage Statistics for the System Administrator
Tim Ingoldsby, Director of Business Development, American Institute of Physics
Chapter 2: Usage Statistics for Site Design and Information Architecture
Paul Kahn, Managing Director, Kahn+Associate
Chapter 3: Usage Statistics for Electronic Services and Resources: A Library Perspective
Wonsik Shim, Assistant Professor, School of Information Studies, Florida State University
Kurt Murphy, Assistant Dean, Personnel, Arizona State University Libraries
Dennis Brunning, Electronic Resources Coordinator, Arizona State University Libraries
Chapter 4: Industry Initiative
Peter Shepherd, PhD., Director, COUNTER
Chapter 5: User Studies: Implications for Preservation
Deanna Marcum, President, Council on Library and Information Resources (CLIR)
Chapter 6: Secondary Publishers and Usage Statistics
Jim Pringle, Vice President, Development, Thomson – ISI
Chapter 7: Usage Statistics: The Full Text Aggregator
Oliver Pesch, Chief Architect and Senior Vice President, EBSCO Publishing
Chapter 8: Usage and Business Development: A Publisher’s View
Marthyn G.M. Borghuis (MA), Sr. Manager ScienceDirect Usage Research, Elsevier
Chapter 9: Usage Statistics: Membership Organizations and Marketing
Georgann Carter, Membership and Circulation Marketing Manager, IEEE Computer Society
Chapter 10: Usage Statistics, Internet Privacy, and the Right to Read Anonymously
Benjamin E. Marks and David M. Lange; Associates; Trade Practices & Regulatory LawDept.; Weil, Gotshal & Manges, LLP
Chapter 11: Online Usage Data: An Editor’s Reflections
Frank J. Hildner, MD, Medical Director, Central Florida Heart Center
Chapter 12: Usage Statistics for Readers, Authors, and Collection Development Stakeholders
Carol Tenopir, Professor, School of Information Sciences, University of Tennessee
Gayle Baker, Professor & Electronic Services Coordinator, University of Tennessee Libraries
Chapter 13: Usage Data for Authors
Kent R. Anderson, Publishing Director, The New England Journal of Medicine
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