Online Usage Statistics: A Publisher's Guide

Online Usage Statistics

A Publisher's Guide

Online usage statistics are now part of the lives of most members of the scholarly publishing community. In response to the issues surrounding understanding usage data, the Electronic Information Committee of AAP's Professional and Scholarly Publishing Division has compiled a guide to help publishers understand important emerging trends. All too often, online statistics are automatically generated by technical systems and then interpreted and applied in confusing and conflicting ways. Yet these data are powerful tools that can help authors, editors, publishers, librarians, marketers, and everyone involved in the publishing enterprise effectively shape and use valuable information products. This book is intended to provide a framework for asking the right questions about online usage and getting the answers that count.

Table of Contents

Use and Abuse of Online Statistics: an overview

Bernard Rous, Deputy Director of Publications & Electronic Publishing Program, Director, ACM

Chapter 1: Usage Statistics for the System Administrator

Tim Ingoldsby, Director of Business Development, American Institute of Physics

Chapter 2: Usage Statistics for Site Design and Information Architecture

Paul Kahn, Managing Director, Kahn+Associate

Chapter 3: Usage Statistics for Electronic Services and Resources: A Library Perspective

Wonsik Shim, Assistant Professor, School of Information Studies, Florida State University

Kurt Murphy, Assistant Dean, Personnel, Arizona State University Libraries

Dennis Brunning, Electronic Resources Coordinator, Arizona State University Libraries

Chapter 4: Industry Initiative

Peter Shepherd, PhD., Director, COUNTER

Chapter 5: User Studies: Implications for Preservation

Deanna Marcum, President, Council on Library and Information Resources (CLIR)

Chapter 6: Secondary Publishers and Usage Statistics

Jim Pringle, Vice President, Development, Thomson – ISI

Chapter 7: Usage Statistics: The Full Text Aggregator

Oliver Pesch, Chief Architect and Senior Vice President, EBSCO Publishing

Chapter 8: Usage and Business Development: A Publisher’s View

Marthyn G.M. Borghuis (MA), Sr. Manager ScienceDirect Usage Research, Elsevier

Chapter 9: Usage Statistics: Membership Organizations and Marketing

Georgann Carter, Membership and Circulation Marketing Manager, IEEE Computer Society

Chapter 10: Usage Statistics, Internet Privacy, and the Right to Read Anonymously

Benjamin E. Marks and David M. Lange; Associates; Trade Practices & Regulatory LawDept.; Weil, Gotshal & Manges, LLP

Chapter 11: Online Usage Data: An Editor’s Reflections

Frank J. Hildner, MD, Medical Director, Central Florida Heart Center

Chapter 12: Usage Statistics for Readers, Authors, and Collection Development Stakeholders

Carol Tenopir, Professor, School of Information Sciences, University of Tennessee

Gayle Baker, Professor & Electronic Services Coordinator, University of Tennessee Libraries

Chapter 13: Usage Data for Authors

Kent R. Anderson, Publishing Director, The New England Journal of Medicine

 

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