Conferences & Publications
aap/PSP
The Professional/Scholarly Publishing (PSP) Division of the Association of American Publishers
Journals Committee Presents…
Web Presence
Wednesday,
July 23rd, 2008
12:00 p.m.-3:00 p.m.
Association of American Publishers
71 Fifth Avenue (between 14th & 15th Streets)
New York, NY
Who Should Attend: Anyone involved in web site planning and implementationand the integration of journal content and features: Editorial, Marketing, Sales, Circulation & Fulfillment, and Web Development Team Members
This session will focus on the "web presence" that publishers provide for journals and will explore the different needs of editorial, marketing and sales, and fulfillment and how these departmentswork together to implement a well-rounded site that provides useful information and useful tools for subscribers, potential authors, journal editorial boards, and readers and researchers around the world. The seminar will answer the following questions:
Moderated by:
Kevin Cohn, Director of Client Services, Atypon Systems, Inc.
1. Editorial Content – Sarah Tegen, PhD, Senior Acquisitions Editor, Polymers, Materials Science, and Physical Chemistry, American Chemical Society
- Explanation of how it is different from print
- How the online site fits into the editorial mission
- Creation of mixed content
- Other ancillary material
2. Fulfillment – Douglas LaFrenier, Director of Publication Sales & Market Development, American Institute of Physics
- An explanation of how other fulfillment venues other than the publisher’s or dedicated online site, specifically the various aggregation and rights services work to bring content to users (i.e., EBSCOhost, ProQuest, ScholarOne, the Copyright Clearance Center), and how they differ from the online hosting services
- An explanation of how single user versus institution-wide access to digital journals works, and what the pitfalls might be
- Consortia
3. Marketing and Sales – Lynda Esposito, Online Projects Manager, Elsevier
- What does the publisher want the user to do?
- How does the user actually use the site
- What reports are useful to the publisher?
- How does the site integrate with other promotional and subscription efforts?
- What is the impact of direct mail and other print promotion on web hits?
- How other web-based and email-based marketing can be effective
- How the journal’s web site can itself can serve as a promotional tool (making some normally restricted content available, press released directing people to the site, etc.)
- What are the effective ways to market
4. Actual Implementation (Integration) – Cynthia Clark, Product Manager, e-Journals, Elsevier
- How does the site work?
- How does it integrate with the print edition, the editorial management and peer review, the publishers main site, and, if there is one, the sponsoring society’s site?
- How does the journal’s web site reflect the journal’s vision?
- Outsourcing versus in-house web development
This will be an interactive session, so bring your questions for the panelists.