Conferences & Publications
The Professional/Scholarly Publishing (PSP) Division of the Association of American Publishers
Books Committee Presents…
The Basics of E-Marketing
Friday, July 25, 2008
9:00am-3:00pm
AAP Offices
71 Fifth Avenue, 2nd Floor (@ 15th Street)
New York, NY 10003-3004
If you have 3-7 years experience with professional, scholarly, and academic publishing this course will provide you with an understanding of the e-Marketing process. This seminar will answer the following questions:
- What is e-marketing and how is it different from conventional marketing?
- What are the challenges and opportunities associated with e-marketing?
- What to consider when developing an e-marketing program?
- How can e-marketing be integrated with conventional marketing to build synergy?
- Why e-marketing is ideal for professional and scholarly markets?
- What are basic tools of e-marketing and what you’ll need to get started?
Topics to be addressed include:
- The Website: Creating an Effective Website
- Email: Getting the Most Out of It
- Banner Ads: How to Create Banner Ads that Generate High Click Throughs?
- Creating Online Buzz and Working with Communities of Interest
- Where is the Future Headed
Moderated By:
Jeanniey Mullen, Founder and Chairwoman, E-mail Experience Council
Speakers:
Jeanne Jennings, Consultant, E-mail Marketing Strategy
Additional speakers to be announced
Registration Form