Conferences & Publications

aap/PSP
The Professional/Scholarly Publishing (PSP) Division of the Association of American Publishers
Books Committee Presents…

The Basics of E-Marketing

Friday, July 25th, 2008
9:00am-3:00pm
AAP Offices
71 Fifth Avenue, 2nd Floor (@ 15th Street)
New York, NY 10003-3004

PROGRAM

9:00am-9:15am        Welcome and Opening Remarks (Jeanniey Mullen)

9:15am-9:45am        E-marketing the Big Picture (Jeanniey Mullen)
9:45am-10:00am      Q&A

10:00am-10:45am     The Website:  Creating an Effective Website (Alexandra Blondel)
10:45am-1l:00am      Q & A

11:00am-11:15am     Coffee Break

11:15am-12:00pm     E-mail Getting the Most Out of It. (Jeanne Jennings)
12:00pm-12:15pm     Q&A

12:15pm-1:00pm      Networking Lunch & Team Activity

1:00pm-1:30pm        Creating Buzz and Working with Communities of Interest (Fauzia Burke)
1:30pm-1:45pm        Q & A

1:45pm-2:15pm        E-Marketing Materials as Sales Collateral:  A Case Study (George Scotti)
2:15pm-2:30pm        Q & A

2:30pm-3:00pm        Group Presentations

Seminar Information | Registration Form