2012 PSP Annual Conference

Prospering with Digital:
Making Investments Pay

February 1-3, 2012
Renaissance Mayflower Hotel, Washington, DC

Program

WEDNESDAY, FEBRUARY 1, 2012

4:00pm—6:00pm
Plenary #1:
(Grand Ballroom)
Organized by Thane Kerner (Silverchair) & Glen Campbell (Elsevier)
Oxford Style Debate of the Proposition
“Privacy is Obsolete in the Digital World”
Business on the web—ergo, and eventually, business, period—relies on data about individual users. Derived from individuals’ activities in the networked environment, these data are collected at ever-increasing dimensions of specificity and granularity. The models of the archetypal (and most successful) web businesses—Google, Facebook, Amazon, eBay—rely fundamentally on observing, collecting and using individual activity data. These models have so insinuated themselves in the daily lives of internet users that they are irreversible. They enable optimization of the user experience and the commercial yield that results.

The scale of personal data tracking continues to grow by step factors every few years. Today’s database technology enables volumes of collection and analysis that were infeasible in the early generations of the web, and these tools and processes are on a trajectory to support a virtually unlimited understanding of individual behavior. These technologies support diverse, imaginative, proliferating commercial opportunities, because web interactions are progressively more interwoven with daily life.

Policies that purport to arrest or reverse the tide of individual data collection are not only futile but counter-productive. Personalized services and ultra-customized information flow are demanded by users. Delivering those services requires data collection. Society must come to terms with a post-privacy world in which the systemic exposure of individual activity is a worthwhile (and inevitable) trade-off in return for optimization of information flow.

Speakers:
David Brin, Ph.D.
Futures Unlimited

Oliver Goodenough
Professor of Law
Vermont Law School

David Jacobs
Electronic Privacy Information Center (EPIC)

Mike Zaneis
SVP & General Counsel
Interactive Advertising Bureau

6:00pm-7:30pm
Evening Reception
(State Room)
(Dinner on Your Own)

THURSDAY, FEBRUARY 2, 2012
8:00am-9:00am
Continental Breakfast
(State Room)

9:00am-10:00am
Keynote Speaker:
(Grand Ballroom)
Latanya Sweeney, Ph.D.
Director and Founder — Data Privacy Lab
Harvard University
Technology Can Save Privacy
Traditional privacy safeguards for data sharing are rooted in consent and de-identification, and past approaches seem ineffective in today’s data rich networked society. Popular applications, like those of Facebook and Google, trade personal data for services and are acquiring unprecedented amounts of personal information. Privacy seems lost already to some, but even though technology challenges privacy, technology can also save privacy. Recent scientific advances and technical innovations enable new ways of thinking about privacy so that privacy itself can leverage technical advancement. The promise from doing so is that society will not be bound by the false belief that society must choose between privacy and technology, but instead, society will be able to enjoy both privacy and technology.
In this talk, we will examine some new models for privacy in today’s data rich networked society. One of these is MyDataCan, which promises to be a long-term and publicly available online data service that will serve as a hub for personal data sharing. Members of the public will be able to collect, assemble and distribute their own personal data, including health information, and optionally elect to participate in activities that use a person’s data to improve the quality of their life. MyDataCan uses the notion of a personal "can" of data over which the individual has personal access control. With the person’s permission, data can be combined across "cans" to share data for many worthy purposes. If successful, MyDataCan, or similar models, will likely emerge as a tremendous resource for society, providing unparalleled access to personal data, and while doing so, will introduce new ways of thinking about privacy.

10:00am-10:45am
Networking Break

10:00am-10:45am
PSP Business Meeting
(Senate Room)

10:45am-12:00pm
Symposium topic #1:
(Grand Ballroom)
Moderator:
Susan J.A. Harris
Senior Director, APA Journals
American Psychological Association
“Forward Thinking” Session: Creating Value in the Publishing Process through Semantics and Trust
This session examines use of semantic data about authors to create new tools that enhance the overall process of science, presents examples of semantic analytic engines that expose human resources and information reliability, and provides instructions for creating a trust framework based on trust attributes minted by Publishers.

Speakers:
Jennifer Golbeck, PhD
Director, Human-Computer Interaction Lab
University of Maryland
Hal Warren
Director of Publishing Innovation - American Psychological Association; President — OpenID Society
Griffin Weber, MD, PhD
CTO
Harvard Medical School

10:45am-12:00pm
Symposium topic #1:
(Colonial Room)
Moderator:
Tom Easley
Managing Director, Publishing
New England Journal of Medicine
Thriving on Disruption:
Lessons for Scholarly Publishing from Consumer Content
From Napster to the Kindle, Google to the iPad, producers and distributors of consumer content have faced staggering changes in user behavior and enabling technology over the past decade. As Scientific, Technical, Medical and Scholarly publishing continues its march away from historic user behavioral norms driven by digital innovation, what lessons can we derive from adjacent industries developing and delivering content? This session will explore three distinct viewpoints offering PSP publishers insights and strategies to navigate existing and forthcoming market opportunities.

Speakers:
Michael Gold
Principal
West Gold Editorial Consulting
M. Scott Havens
VP of Digital Strategy and Operations
Atlantic Media Company (The Atlantic Monthly)
Kevin McKean
VP & Editorial Director
Consumer Reports, division of Consumers Union

12:00pm-1:30pm
PROSE Awards Luncheon
(State Room)

1:30pm-2:15pm
Networking Break

2:15pm-3:30pm
Plenary #2:
(Grand Ballroom)
Moderator:
Dan Duncan
Sr. Director, Government Affairs
McGraw-Hill Companies
Copyright Policies: The Nexus Between U.S. and Foreign Laws
Just as our businesses have grown to serve international markets, so have the debates about copyright law expanded far beyond any one country’s borders. Consistency and predictability in the law provide the best frameworks for business stability and growth. Effective policy engagement requires an understanding of the international landscape, sensitivity to “local” traditions and cultures, and engaging in policy debates both in the U.S. and abroad. A panel of seasoned copyright policy professionals will discuss issues such as Internet piracy, serving students with disabilities and setting parameters for use of “orphan works,” and bring perspectives on why it is important for publishers — regardless of where they are headquartered, to understand and influence policy debates on a global basis.

Speakers:
Allan R. Adler
Vice President for Legal & Government Affairs
Association of American Publishers
Barbara Gratch Cohen
General Counsel
Oxford University Press USA
Steve Metalitz
Partner
Mitchell Silberberg & Knupp, LLP
Counsel to the International Intellectual Property Alliance

4:15pm-5:30pm
Symposium topic #2:
(Colonial Room)
Moderator:
H. Frederick Dylla
Executive Director & CEO
American Institute of Physics
The Development of Public Access Policies for Publications and Data
The America COMPETES Reauthorization Act of 2010 requires the US federal agencies that fund scientific research to develop policies for access to and interoperability among databases, and archiving for data and publications that are derived from public funding. Our panelists have been leading the efforts in policy development for this important topic for their respective agencies. The President’s Office of Science and Technology Policy (OSTP) has been leading an inter-agency panel in this area of policy development. The NSF and DOE provide annual funding for more than $10 billion of basic and applied research in the physical, biological and social sciences, and engineering. The STM publishing community is engaging with these two important research agencies to address this endeavor using our collective resources. This session will explore the implications for meeting the COMPETES Act requirements from the perspective of publishers, journal editors, the research community, professional societies and government agencies.

Speakers:
Ed Seidel
Assistant Director for Mathematical and Physical Sciences
National Science Foundation
Walter Warnick
Director
US Dept. of Energy, Office of Scientific and Technical Information

4:15pm-5:30pm
Symposium topic #2:
(Grand Ballroom)
Moderators:
William Deluise
Executive Editor, Education and Content Development, Health Sciences Wiley-Blackwell
John Wiley & Sons, Inc.
Audrey D. Melkin
Director of Business Development
Atypon Systems, Inc.
The Game-Changers? FourOrganizations that Could Revolutionize Scholarly Publishing
Across Scientific, Technical, Medical and Scholarly publishing, new players are opening up untapped content distribution channels, innovating around established business models, and enhancing the end-user experience - and none of them would characterize themselves as STMS publishers. This fast-paced, interactive session introduces the philosophies, approaches, products and services of four organizations changing the industry landscape. Utilizing a small group “mini-presentation” format, participants will have direct access to four leaders in publishing innovation, affording the opportunity for specific questions, tailored responses and optimal engagement.

Join DeepDyve, the largest online rental service for professional and scholarly research articles; Mendeley, a free reference manager and academic social network that helps organize articles, collaborate with others online and discover the latest research; TEMIS, a pioneer in text mining solutions and the first company of its kind to have packaged its products according to business and vertical needs; and PubGet, the cloud-based search engine and toolset to ease content discovery, access and copyright management. Understand these potential game changers, and through this dialogue, assess the risks and opportunities that these groundbreaking entrants represent.

Speakers:
Mike Anderson
Technical Product Lead
Pubget, Inc.
Guillaume Mazieres
Executive Vice-President, North American Operations and Worldwide Marketing
TEMIS, Inc.
William Park
CEO
Deep Dyve, Inc.
Jan Reichelt
Co-Founder & President
Mendeley Ltd.

5:30pm-6:00pm
Networking Break


6:00pm-7:30pm
Evening Reception

(State Room)
(Dinner on Your Own)

FRIDAY, FEBRUARY 3, 2012
8:00am-9:00am
Continental Breakfast
(State Room)

9:00am-10:15am
Plenary #3:
(Grand Ballroom)
Moderator:
Scott Grillo
VP, Group Publisher, McGraw-Hill Medical
McGraw-Hill
E-books and the Resizing of the STM Book Industry
The long awaited rise of the e-book finally arrived in full force for STM publishers with the launch of the 4-color tablet. Yet while much of the news is good (e.g. new growth opportunities, increased efficiencies across the supply chain and the ability to include multimedia that truly adds value), the change brings challenges as well. What sort of implications will the migration to digital have for an industry and the infrastructure that has been built over time to support it? How much will a shift to a smaller, more efficient market and distribution model be worth?

To start the discussion around these questions, Ned May, Vice President of Outsell will set the context for this change by presenting a view of the state of the information industry including key trends and issues in the overall professional information space. This will be followed by a deeper exploration of the e-book marketplace with an examination of the market’s key trends, disruptors and new models, as well as highlighting research into the e-book value chain and the implications for STM publishers who want to understand the economics of adding value at every step of the publishing process. The session will then transition to a Q&A with panelists representing all aspects of the book industry today.

Featured Speaker:
Ned May
Vice President & Lead Analyst
Outsell, Inc.

Speakers:
Roger Kasunic
Vice President -- Editing, Design & Production
McGraw-Hill
Clark Morrell
Rittenhouse Book Distributors
Lisa Nachtigall
Director, Business Development, Digital Books Wiley-Blackwell
John Wiley & Sons, Inc.

10:45am-12:00pm
Symposium topic #3:
(Colonial Room)
Moderator:
John Tagler
Vice President & Executive Director, PSP Division
Association of American Publishers, Inc.
Industry Updates/Services Report
A session featuring four organizations who would update the PSP industry on their programs and services.

Speakers:
Edward Colleran
Senior Director - International Division
Copyright Clearance Center, Inc.
CCC's Permissions Acquisition Service
Carol Anne Meyer
Business Development and Marketing
CrossRef
CrossMark
Jack Ochs
VP, Strategic Planning & Analysis
American Chemical Society
COUNTER Usage Factor
Ben White
Head of Intellectual Property
The British Library
International Non-Commercial Document Supply Service (INCD)

10:45am-12:00pm
Symposium topic #3:
(Grand Ballroom)
Moderator:
Mark Johnson
Director, Publisher Relations
HighWire Press/Stanford University
To Be or not To Be Discovered? An Important Question in Today’s Digital World
Publishers face major shifts in the way in which content is discovered and searched. Technological innovations have enabled increased access and faster publication, but have also presented new challenges. Users expect to access content anywhere, anytime. Over the past decade, online portals, content aggregators and search engines have made scholarly titles more discoverable and accessible. Search engines, such as Google, have become the tools of choice. Social media channels also provide new opportunities for publishers to improve discoverability. The crucial challenge for publishers is to identify what channels and/or combination of channels maximize reach of content to the right users. This panel will discuss effective ways in which to improve discoverability and searching of content.

Speakers:
Connie Chen
Vice President
Transparensee Systems
Lettie Conrad
Online Product Manager
Sage
Pam Harley
VP, Product Strategy
Silverchair Information Systems
Scott Jaschik
Inside Higher Education

Adjournment


If you find yourself tweeting at/about the conference the hash tag we have designated is #PSP12



PSP 2012 Pre-Conference Program
Registration Form
Hotel Information
Additional Information

PSP would like to thank the following sponsors of the 2012 Annual Conference

Platinum Sponsor
SPi Global

Gold Sponsors
Allen Press
Atypon
Silverchair

PSP would like to thank Jack Farrell (Jack Farrell & Associates) for spearheading a successful sponsorship campaign for the 2012 Annual Conference.

Visit the PSP Website for up-to-date information on the Professional & Scholarly Publishing Industry: http://www.publishers.org

Join the Professional & Scholarly Publishing (PSP) Division on LinkedIn at: http://www.linkedin.com

2012 Planning Committee:
Glen Campbell (Elsevier)
Heather Cullen (Elsevier)
Bill Deluise (Wiley)
Dan Duncan (McGraw-Hill)
Cathy Felgar (Cambridge University Press)
Michael Fisher (Harvard University Press)
Nigel Fletcher-Jones (Lexicon Publishing)
Scott Grill (McGraw-Hill)
Susan Harris (American Psychological Association)
Nicola Hill (American Association for Cancer Research)
Susan King (American Chemical Society)
Audrey Melkin (Atypon)
John Purcell (Full Potential Associates)
AAP Staff: Sara Pinto, John Tagler